СОЦИАЛЬНОЕ МИФОТВОРЧЕСТВО: АКТУАЛИЗАЦИЯ АРХАИЗАЦИИ МАССОВОГО СОЗНАНИЯ

Abstract

Objective of the study is to identify the specifics of social mythology functioning in modern Russian society.   The methodological basis of the research. The author adheres to the concept that the processes of social archaization should be investigated not only as a macrosocial phenomenon associated with large-scale changes caused by the transformation of society and its institutions, but also at the level of social practices as their reduction to simpler and more understandable patterns of behavior.   Research results. The author examines social mythology in close connection with the processes of archaization of the mass consciousness of modern Russians, emphasizing the significant role of social myths in the context of neo-archaization.  Emphasizing the differences between neo-archaization and other modes of the organizational process, the author focuses on the role of simulacra as signs devoid of essential content, replacing real symbols of traditional culture.  The author argues that archaization actualizes social myths, promotes their popularization and translation in the mass consciousness, and social myths, in turn, become one of the communicative tools of archaization.     Prospects of the study. The study of the specifics of social mythology functioning and organizational processes in modern Russian society will allow us to further explore the specifics of social practices in conditions in which Russian society is facing the urgent tasks of modernization and renewal.