Abstract
Our country had entered upon the age of approximate 30 million oversea travelers in 2019. This study attempts to examine the conceptualization and the measurement of experimental value that is divided into four dimensions(i.e., aesthetics, escapism, playfulness, social relationship), and analyze how much affect these values will have on the narcissistic self presentation. The survey samples are the oversea travelers of Korean(n=193) from convenience sampling. Both review of literature and empirical study by questionnaire technique are made simultaneously by using of IBM SPSS Statistics 26(i.e., descriptive analysis, frequency analysis, factor analysis, multiple regression, t-test, ANOVA, etc.). The result shows that the aesthetics(B: .426), the escapism(B: .299), and the social relationship(B: .268) of experimental values largely affect the narcissistic self presentation. But playfulness of experimental value does not have any effects on the narcissistic self presentation.
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