Abstract
The paper deals with issues related to the peculiarities of user behavior during communication in the network, describes the tools and strategies of self-presentation that they use. The purpose of the study is to understand how strategic self-presentation tools affect changing one’s own image in the eyes of other users. The purpose of the study was to identify the reasons why people want to create a more presentable image in the network, to determine the frequency of use, and what contributes to this. With the help of survey and content analysis the behavior of network users aged from 16 to 25 years, who build their image on the Internet, is analyzed. The results showed that people actually build their image on the network, based on their attitudes, depending on gender and work status.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
