ТРАНСЛЯЦИЯ МЕНТАЛИТЕТА В УСЛОВИЯХ ТРАНЗИТИВНОГО ОБЩЕСТВА

Abstract

The article deals with the peculiarities of translating mentality through language in a transforming society. The article reveals the idea of a transitive society and the psychology of transitivity. It is shown that a transitive society influences social representations and values, determines attitudes and goals. Particular attention is paid to the interaction of language and mentality in the context of globalization, when there is an increase in changes in language, including in the Internet language. The language of the people is one of the main mechanisms for transmitting the mentality, through which a special national way of thinking is formed. Numerous studies have shown that the transitivity of society, accompanied by the influence of high technologies, informatization, and virtualization, has a transformative effect on the mentality as a whole. In the history of Russia, the fundamental transformations of society associated with the revolution of 1917 also determined changes in the language in the post-revolutionary period, which were manifested in the increase in the number of jargon, abbreviations of words, and the introduction of foreign borrowings into the language. In the works of scientists of those years, the peculiarities of the influence of foreign borrowings on people's consciousness and mentality in general were analyzed. V. M. Bekhterev, N. S. Trubetskoy, A. M. Selishchev, A. A. Potebnya and others paid attention to the study of these processes. Excessive changes in language can pose a threat to the national mentality due to their impact on traditional values, their destruction and the introduction of new values in a globalized world. The role of the media as a native speaker of a new language and as a tool for influencing mass consciousness is outlined. The most intensive manipulation of the masses through language influences increases in unstable, transitional periods of society development.