Abstract
This study attempted to verify construct validity through in-depth analysis on hair service experts’ enjoyment factors. For this, an open-ended questionnaire survey and an interview were performed with 225 people in Seoul and Jeju in 2021. Due to COVID-19, for those who preferred untact communication, data were collected through online channels (Google forms, email). The integrity and validity of the collected data were secured, In hair service experts’ enjoyment factors, inductive analysis with an experts meeting group were conducted according to similarity and communality. The results were categorized into three parts: raw materials, specific zone and general zone. Then, the results found the followings: Hair service experts’ enjoyment factors were divided into 5 general categories (i) pursuit of hairstyles, ii) social recognition, iii) perception of competence, iv) commitment, v) interpersonal relationship), 11 specific sectors and 746 different raw materials. It is anticipated that based on the study results, measuring instruments on hair service enjoyment factors would accelerate academic inflow, and extensive research outcomes with diverse socio-psychological variables would be realized.
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