Abstract
The current problems of pricing and pricing policy of modern enterprises are reflected. The types and factors influencing the choice of pricing policy and setting the price level are considered in detail. It is noted that by correctly adjusting the prices of goods, the company can count on a stable income and meeting the growing consumer demand for high-quality and inexpensive products. It is also emphasized that the degree of financial well-being of a company largely depends on the ability to choose and put into practice a particular pricing model
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