МЕТОДИ НАВЧАННЯ ПЕРСОНАЛУ ПІДПРИЄМСТВА: ВЕКТОРИ ЦИФРОВІЗАЦІЇ

Abstract

The article considers methods of personnel training in the context of diffusion of information and communication technologies, strengthening of trends of their use in the practice of development of employees' competences to ensure their professional growth, increase of human capital contribution to achievement of the enterprises' goals and their competitiveness in the market. The article focuses on educational technologies (EdTech), their understanding and significance; on identifying the benefits and possible caveats for practical use. The most common EdTech tools are presented, namely, graphic software, authoring system, course software, simulation software, and video tutorial software. A number of modern methods of personnel training are highlighted: electronic (online) training; social learning, microlearning, immersive technologies, gamification. It proves the necessity of flexible adapted integration of digital technologies into the enterprise training system. This paper presents an example of the digital transformation of staff training, taking into account a combination of factors of a particular enterprise, in particular, market requirements, employee and employer requests. Possible areas of application of EdTech for the development of certain competencies of employees are presented: to strengthen communication skills – video training using Mobile Learning technology, webinars, social learning using digital technologies; to improve technical skills – microlearning, blended learning, gamification; to develop the ability to solve problems creatively and think in design terms – brainstorming with augmented reality (AR) combinations; training in working groups using digital technologies, modular soft skills training format. It is determined that when making managerial decisions on the introduction of new methods, it is expedient to take into account the results of feedback from employees of the enterprise. The emphasis is placed on the integration of digital tools into the practice of using traditional methods of personnel training with the development of specific implementation mechanisms.