Abstract
Due to the increase in leisure time and the increased social demand for escape from daily life, the number of people visiting Templestay is increasing. This case study is a reflection on the Templestay from a brand point of view and is a suggestion for continued business growth. In the meantime, in order to further expand the Templestay that has acquired a positive brand image, it is time to manage brand loyalty centered on revisit. For this, new programs and development directions are needed. The Templestay program of Suguksa provides differentiated services while utilizing the religious philosophy and values of Buddhism different from existing temples from a brand perspective. The characteristics of the Suguksa Templestay are two-night and three-day intensive meditation programs(include silence meditation) to achieve the purpose of self-growth and healing, and a one-person tent to experience the joy and healing of nature. It is a time for Templestay to experience new growth and differentiation from a marketing perspective while experiencing stagnation after steady growth. This study intends to derive the strategic direction and implications for effective Templestay in the future through an analysis of the case of the Templestay at Suguksa.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
