Abstract

Organizational citizenship behavior of people working in the industry of hair-beauty can prevent people from escaping from respective organizations as well as contribute to the realization of organizational performance of hair-shops efficiently. The present study aimed to identify the effect of self-leadership of members of hair-shop, the significant factor in regard to the enhancement of organizational performance, upon organizational citizenship behavior. A total of 207 members, working in the franchise hair-shops residing in Busan metropolitan area were selected as subjects of the present study for the survey conducted during the period from April 19 to May 3, 2020, employing the self-administered questionnaire on self-leadership and organizational citizenship behavior. The data collected from the questionnaires were processed by using the SPSS Statistical Package (Ver. 24.0) to attain results of frequency analysis, t-test, ANOVA, post-analysis (Duncan's Method), and multiple linear regression analyses. Level of self-leadership of subjects was 3.75±0.53 points comparing to full-score of 5.0 point, wherein it was the highest from members of average monthly income of 3-million KRW (p<0.05). Level of organizational citizenship behavior was 3.57±0.48 points comparing to full-score of 5.0 point, wherein the level of members of the last educational background of university graduation was the highest points of 3.85±0.58 (p<0.01). The results of multiple linear regression analysis revealed the level of self-leadership as increasing in accordance with increasing level of organizational citizenship behavior (p<0.05). The self-leadership of members, engaging in the industry of hair-beauty, appeared with significant effect on the organizational citizenship behavior. It seems a fair and reasonable compensation system, as well as the training for self-development through systematic educational courses, is necessary for the reinforcement of self-leadership of members working in hair-shops.

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