Abstract

The purpose of the research is to identify sociocultural causes of the reality virtualisation process, which is characteristic of the postmodernist cultural situation. Scientific novelty of the research lies in the fact that the author considers virtualisation not as a technical and technological phenomenon (which is typical of the absolute majority of works on this topic) but as a sociocultural phenomenon. Such an approach allows the author to identify the key trends of postmodernism culture that form the discourse of “reality deficit” in the mass consciousness. These trends, according to the author, include nihilism, exhaustion of the idea of objectivity, hyperinflation of signs and technical transformation of the environment. As a result, the author shows how the outlined trends of the European culture actualise the issue of reality inauthenticity, which is perceived, among other things, as its virtualisation.

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