Abstract
This study aimed to understand the consumption value, airline selection attributes, and usage intention of airline customers, which are gradually changing at the time when the COVID-19 pandemic situation is coming to an end. In order to achieve the research purpose, a survey was conducted on adults with experience in aircraft over the past two years, and 317 copies were used for analysis. As a result of this study, reflecting the current situation of COVID-19, we found consumption value and airline selection attribute factors according to airline customers. In addition, although consumption value factors were very limited in previous studies conducted in the existing aviation field, it is significant that a wide range of studies were conducted with a total of eight factors. Through this study, it is expected that airlines will be used as basic data for establishing marketing strategies appropriate to the times through the changed consumption values of airline users who have changed while going through the COVID-19 situation.
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