Abstract
The article presents the main results of the study of models of environmental tourism management in Ukraine. The object of study is the process of managing ecotourism. The subject of the research is the improvement of theoretical bases of ecological tourism management in Ukraine. The purpose of the study is to find ways of solving the main problems of ecological tourism in Ukraine. Research methods - analysis and synthesis method, graphical method, deduction and induction, generalization and systematization. As a result of the research the main tendencies of development of tourist industry of Ukraine are considered. Investigated flows of domestic and foreign tourists for 2010-2018, analyzed the number of tourists served by natural persons-entrepreneurs and legal entities, analyzed the quantitative status of eco-estates in Ukraine, identified the main problems of environmental tourism in Ukraine, proposed ways to improve the situation, as well as management actions that can improve the state of ecotourism in Ukraine at the state level. Trends in the development of eco-tourism in recent years have been identified. The prerequisites for the increase in the number of foreign tourists to Ukraine were identified, it is possible that these tourists will be motivated to visit Ukraine because of its favorable climatic resources. The analysis of tourist arrivals by region gave an opportunity to identify the main areas that are promising for the development of eco-tourism, namely Lviv, Ivano-Frankivsk, Odessa, Dnipropetrovsk, Kiev, Kharkiv, Lviv and Poltava regions. It is proposed to improve the management of the eco-tourism industry through the activities of the Union for Rural green tourism development in Ukraine. This study examines the major tourism management models used in world practice, proposes to take on the experience of the European model for Ukraine. The results of this study can be taken into account when developing a state strategy for the development of the Ukrainian tourism industry. KEYWORDS: STATE OF THE TOURIST INDUSTRY, ECOLOGICAL TOURISM, TOURISM IN UKRAINE, TOURISM PROSPECTS, TOURIST FLOW.
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