Abstract
The purpose of this paper is to analyze the relationship between Korea’s international tourism demand and exports of Korean contents, as such as the Korean wave. The panel data analysis method was used to estimate the growth rate of tourists from 31 countries including, Japan and China from the first quarter of 2005 to the first quarter of 2016. Growth rates of tourists were divided according to their respective demographic characteristics and analyzed according to their age and gender. Korean wave content exports were categorized into; movies, broadcasting, music, and prints. This paper offers examines which category of content demands international tourism. The results show that the exchange rate affects all kinds of tourists and tourism, while the effectiveness of GDP is shown to be obscure. On the other hand, transportation can be considered as one of the most important factors. This study finds that broadcasting is the backbone of Korean content exportation, and it affects female tourists aged from 21 to 30.
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