Abstract
Author’s neologisms (so-called occasionalisms) are characteristic phenomena of the contemporary Bulgarian press. They are present in all components of the publishing text. Their purpose is to bring attractiveness in speech, voice the author’s point of view in an expressive way, characterize the referent and attract the attention of the reader. Author’s neologisms are manifestations of linguistic play and are based on the current literary word-formation rules. They are characterized by low frequency but high expressiveness. For this purpose, we use the creative possibilities of graphics, fonts, morphology, phonetics, semantic transposition.
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