Abstract
Recent years have witnessed a rapid growth in the amount of ethnically-labeled information in Russian Internet space. Denoting this information flow as ‘national Internet’, the paper discloses the relevance of the study, proposes an original vision of the object, subject, some theoretical and methodological bases of research, possible directions of scientific analysis, and seeks to show somewhat distinctive features of the virtualization of ethnicity in Russia. Proceeding from the analysis of available studies by domestic scientists in the designated area, the original research, the work proposes a structure of the national Internet. National Internet consists of social media and information resources which are divided into official, media and cognitive segments respectively. Information resources include databases related to ethnicity and represented on portals of government authorities, public institutions (museums, libraries, archives), expert community sites, news media and other information systems. The ‘authors’ of such resources are political elites of Russia’s republics, journalists, as well as national activists. The national policymakers strive to use new information technologies to preserve cultures and languages of their ethnic groups. This strategy is implemented through the simultaneous use of both national and Russian languages on websites of various organizations and institutions located in the territories of the republics. One of the most popular and successful projects of activists in the development of ethnic-oriented cognitive resources is the national Wikipedia. Currently, Wikipedia is represented in 25 official languages of Russia. Social media of the national Internet are web resources created for users’ communication ― basically representatives of one certain ethnic group. The former include blogs, microblogs, social networks, hosting, forums, virtual worlds, and dating sites. The conducted statistical analysis of three groups from VKontakte social network, together with content and discourse analyses of corresponding pages shall reveal the essence and platforms of communication within online communities formed on the basis of ethnicity of their participants.
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