Abstract
Uber, a ride-sharing platform, was legalized under a new business category called “Transportation Network Corporation” in California in 2013, and in most other cities by 2017. This was possible because both the environmental factors favorable to Uber’s legalization and the actions that Uber actively promoted for legalization were synergistic with each other. Three major environmental factors were analyzed. The first is the widespread dissatisfaction of consumers with the existing taxi service, the second the high convenience of Uber, and the third the ideological superiority of the sharing economy and IT technology innovation represented by Uber. The actions that Uber actively pursued for legalization were also divided into two. The first is political mobilization and maneuvering, and the second the negotiation and compromise with the government and the taxi industry. Uber convinced politicians that there was a problem with the current laws, and ultimately led the congress to amend the current laws in favor of Uber.
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