Глобальна цифровізація світового ринку транспортних послуг

Abstract

The article analyzes the diverse aspects of determining the economic content and unifying essence of the digital economy, which consists in the technological transformation initiated by the mass introduction of digital technologies into the modernization of the transport industry sector. It is noted that the use of digital data is becoming a key factor in production, allowing the creation of new business models, providing serious competitive advantages to companies in both regional and global markets. It is emphasized that the digital development of transport is an integral component of the successful transition to the development of transport systems in the digital direction. At this, in the digital transformation of freight logistics, integrated digital information platforms play a key role, bringing together participants in the value chain, distribution channels, consumers and individual sectors of the economy. It is shown that the transition to digital technologies in the transport system directly influences the entire logistics supply chain, which, in turn, leads to a reduction in the risks of violations during the transportation of goods, the breakdown of processes into subprocesses and their synchronization, monitoring and analysis of the operational situation in the current time mode. And this contributes to decision-making in the operational management of all transport and logistics processes. It is substantiated that the development of digital systems is designed primarily to improve the quality of life, make transport more convenient for business development, while innovative developments in modeling transport systems and regulating traffic flows should provide end consumers with greater information content and safety, as well as qualitatively increase the level of interaction between transport market participants.