여가동기, 여가관여도 그리고 사회계층 관계 연구

Abstract

The purpose of this study was to provide insights into how social class influences the motivationenduring involvement relationship. The data collected from a public leisure service provider were analyzed by examining the measurement model, the structural model, and invariance testing. The results demonstrated that all three dimensions of enduring involvement were significantly predicted by at least one of motivational dimensions. Attraction was positively predicted by Autonomy, Activity, Nature, and Health. Centrality was positively predicted by Autonomy and Social. Self Expression was positively predicted by Autonomy, Social, Nature, and Health and negatively associated with Learning. The results also showed that these dimension-to-dimension relations were moderated by social class. In particular, for respondents in higher social class, the opportunities to be healthy, to be close to nature and to test their endurance and boundaries were the important activity features that led the self expression and induced positive emotions associated with the activity. On the other hand, for those in lower class, the opportunities for solitude and self-reflection appeared to be more attractive activity features that fueled self-expression processes. In addition, the lower social class with the needs of sharing experience with family and close friends during their leisure were more prone than their counterparts to make lifestyle decisions that bond them to leisure activities.