Abstract
The article offers an ontological conceptualization of the institutional design of social movements and outlines its func-tioning mechanism in modern society. The purpose of the article is to identify the specifics of the institutional design of contemporary social movements. Institutional design is described as an integrated unity of virtual and real practices, incorporating a technological component. The core of this design is the project activity of social movement partici-pants, and the construction of the reality through their participation in social and political life in both online and offline spaces. An ecosystem of design is presented, which includes a structure of opportunities and conditions for the creation, functioning, and institutionalization of social movements. Within this ecosystem, participants interact with an institu-tional environment that contains rules and regulations, as well as opportunities for participation in socio-political life. In a digital society, social movement participants have tools to create new algorithms for constructing reality using mobile applications and social networks. The ecosystem of institutional design expands as social movements gain political opportunities and organize both offline and online interactions with government authorities to address social issues.
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