Abstract
This study attempted to investigate the influence of hair interest on scalp & hair care behavior against Chinese college students. For this, a questionnaire survey was performed against 350 college students in Inner Mongolia from September 25 to October 10, 2022 (16 days), using the Wen-Juan-Xing online platform. A total of 350 copies were used for final analysis, and the results found the followings: First, Chinese college students’ interest in hair was divided into 3 categories (hair care interest, hairstyling interest, at-home care interest) while scalp & hair care behavior was classified into 4 parts (scalp care, scalp perception, shampooing, hair care). Second, as a whole, hair interest had a statistically significant effect on scalp & hair care behavior (p<.05, p<.001). The above results confirm that Chinese college students are very interested in their hair and that such interest affects their scalp and hair care behavior. Therefore, it is required to enhance students’ perception of scalp & hair care and develop and provide professional scalp care training programs and product-related education. It is also needed to promote advertising actively to facilitate such scalp and hair care behavior.
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