АНАЛІЗ СТАНУ ГОТЕЛЬНОГО ГОСПОДАРСТВА РЕГІОНІВ УКРАЇНИ

Abstract

UDC 338.48; JEL Classification: L 830 Purpose. On basing on the definition of unresolved problematic issues, it is necessary to determine the state and dynamics of the development of the hotel industry in the regions of Ukraine, as an integral part of the tourism industry, that will give opportunity to identify areas for the prospective development of the hotel industry in the Ukrainian regions. Findings. The article studies the state and dynamics of the development of hotel industry in the regions of Ukraine for the period 2010-2016. Based on this, heterogeneity in the development of hotel industry in the regions of Ukraine was found and it was determined that the general trend is directed towards reducing the number of hotels and similar accommodation facilities. In addition, a decrease in the size of investments from 2010 to 2016 was found to be almost 58%. The decrease in the number of hotels and similar means of accommodation and investment in their creation and development was associated with a decrease in the number of tourists, respectively, negatively affected the general state of the tourism industry in Ukraine. Practical value. As a solution to a particular problem, it was proposed to focus on creating a network of specialized small family hotels and pensions in nature, which will revive the recreational direction of tourism. It was also proposed to create a specialized state-owned housing and communal enterprise such as a “hostel”, the activity of which should be aimed at providing “budget-friendly” places for “backpackers”, both domestically and for foreign tourists, among which such hotels are in demand. The proposed measures will create a balanced market for hotel industry and hotel services within the regions of Ukraine (not only the middle and highest price categories, but also “budget”), which in turn will lead to the stimulation of national and international inbound tourism.