Abstract

The study was conducted to investigate the hypothesis that female persons, regardless of their biological sex, have the greatest pleasure from money; masculine persons are fixed on earning of money. 54 men and 67 women from Irkutsk took part in the study. It was found that young men (under 30 years of age) expect improvement in their financial situation in the fu-ture, they are the most ambitious. A quarter of men over the age of 30 have a fixation on money, a motive for saving. Young women have a more pronounced negative attitude to money and increased stress because of money. Women over 30 years of age have adaptation mechanism of satisfaction with their financial situation in the future. Men over 30 years old – the more money they have, the more they want it. The greatest pleasure from shopping, from spending money, is more often received by women, regardless of what their physiological gender is.

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