ОСОБЛИВОСТІ СТАНОВЛЕННЯ ТА РОЗВИТКУ ІНСТИТУТУ ГОСТИННОСТІ

Abstract

The purpose of the article is to identify the peculiarities of the forms and methods of the hospitality institutions functioning in different countries, in particular, in the B.C. period and in the Middle Ages. The research methodology is based on an analytical method, the application of which made it possible to reveal the features of the hospitality institution formation and development. The scientific novelty consists in the ethnic and national specificity of the hospitality institute from the origins to the present to have been considered in a complex, the widest time measurement at various historical, geographical, and cultural levels. Conclusions. Hospitality as a sociocultural phenomenon is a specific model of behaviour of a certain ethnic community members a based on the system of customs and rituals, norms of morality and law existing in it. Each ethnic group creates a system of preferences that take root in life, forming certain standards of utilitarian behaviour. Ethnic and national features of the hospitality institution and its functioning are caused by an uneven level of social culture development in different regions and the world, as well as by the influence of local customs, rituals, tastes and preferences.