Abstract
The aim of this study was to examine the impact of the participation motivation of hospital volunteers, their awareness of hospital image, hospital management of volunteers, the organizational interpersonal relationship of volunteers and their satisfaction with volunteer activities on the continuance of their volunteer activities. The subjects were 480 volunteers who did volunteer activities in 37 hospitals in Busan, 399 subjects were responsed. This study is meaningful in that unlike relevant earlier studies of medicine, it attempted to make an integrative analysis of the influential factors for volunteer activities continuance and to make use of structural equation, a more advanced analysis technique. Besides, this study gave some suggestions on the customized management of hospital volunteers, its objects and related logical model.
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