Abstract
The article analyzes how to increase the profitability of an industrial enterprise. Modern complex economic conditions in which the subjects of the domestic economy have to function, as well as foreign policy and internal instability lead to a decrease in the profitability of enterprises, regardless of the forms of ownership. Increasing profits and improving production efficiency are very urgent issues of the modern Ukrainian economy. All this requires a thorough study of the theoretical foundations of the growth of the company's profitability and its impact on the pace and share of social reproduction. At present, a qualitatively new approach to the theoretical substantiation and practical demonstration of recommendations regarding the activation of the role of the company's profitability in the economic system is needed. Against this background, the identification of factors that increase the company's profitability is particularly relevant today. The concepts of profit and profitability are defined as economic categories and factors that affect profitability. Normative documents on increasing the profits of business entities have been established and recommendations for their implementation have been provided. Profit is the driving force and motivation for the activities of enterprises and organizations, which allows them to maintain their positions on the market and dynamically develop production in competitive conditions. Opportunities for higher profits encourage managers to look for ways to use resources more efficiently. The engine of the economic system is the financial factor, which is the most important and decisive, especially in times of changes and difficulties. However, even today, there are still many controversial topics in this research area that require further study and discussion. The purpose of the article is to define and demonstrate an approach to increasing the profitability of enterprises based on the analysis of the economic essence of profitability and the factors affecting it. It is widely recognized that profit is a component of organizational purpose, efficiency, incentives, and financial security.
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