Северные страны: национальный и региональный брендинг

Abstract

Currently, global challenges and threats pay much attention to promising political strategies in order to strengthen economic cooperation between states. Therefore, the actions taken by the administrations of the Nordic nations, which are considered to be Denmark, Iceland, Norway, Sweden, and Finland, are worth examining not only for their successful long-term collaboration but also as a model for implementing innovative approaches to regional development through branding and new technologies. This study provides a comparative analysis of cooperation and an assessment of Nordic positioning approaches through the use of national and regional place brands. The purpose of the research is to explore the application of branding technologies of this study is to study the use of branding technologies to strengthen economic cooperation in the Nordic countries. The research methodology is based on conducting a comparative analysis of cooperation and assessing the approaches to positioning the Nordic countries through the use of common and regional brands. The theoretical significance of the work lies in revealing the possibilities of branding technologies for strengthening economic cooperation between states, as well as in studying successful practices of regional development. The practical significance of the work provides possible recommendations for Nordic governments on the use of branding technologies to strengthen economic cooperation. The results of the study allow us to conclude that the use of branding technologies is a widely used tool in the region, and can contribute to successful regional development.