Abstract
The article examines the state and problems of nowadays transformation of the pop genres, the connection between the new forms with classical pop genres of the past. The problems of rap on the modern Russian stage are analyzed. Rap music itself is perceived as a borderline phenomenon between the established culture of local social groups (subcultures) and as a recipient of the carnival tradition, farcical culture, rooted in early folk forms of theatricality. Modern pop culture perceives part of the artistic tradition born at the Soviet stage. However, not all of its positive elements and achievements of the national stage, dating back to the high satire of N.V. Gogol, M. E. Saltykov-Shchedrin, M.A. Bulgakov, M.M. Zoshchenko are still demanded by the mass culture today. The main role in maintaining aesthetic balance play traditional cultural values, framing subcultural phenomena. These values are potentially able to direct all the subcultures into the creative channel of authentic art.
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