Abstract
In the paper the author explores possibilities of how basic concepts of German culture can influence the speech activity of the speaker. The research is done on the crossing point of grammar, theory of communication and linguistic conceptology. The paper deals with German modal verbs functioning in modern fiction texts. The author discusses the problem of modality choice by the speaking personality producing the utterance. The research aims at revealing correspondences between the grammar system of German modal verbs in their functioning and German speaking personality who encodes his/her choice influenced by basic concepts of German low context culture, namely INDIVIDUALISM, ORDER and RESPONSIBILITY. The correlation takes into account the transparency of strong German modal verb system and direct communication style of German speaking personality who chooses in this case an overt modal strategy. The other strategy type is the softening one. The personality mitigates his/her utterance taking into consideration the personality of the partner. Overt strategy is used for encoding deontic modality and softening strategy denotes epistemic modality and some others cases. The findings open access for understanding German linguistic identity.
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