Abstract
Cartographic setting – geographical maps, plans and routes are explanatory illustrations in works of literature and cinema. They enrich the action, intrigue and inform the reader/viewer. The landcard is necessary to visually assess the path of the characters who have heard the «call of wandering» in pursuit of the cherished goal (V. Propp, K. Vogler). At the same time, it is a plot-forming material that allows the authors, according to R.-L. Stevenson, to correct the vicissitudes of their stories. The article develops and analyzes the typology of artistic landcards. Conclusion: an artistic map-setting is necessary for studying the «geography of imagination» not only for art historians and cultural scientists, but also for representatives of such creative professions as writers, screenwriters, literary and film editors.
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