Abstract
A brief analysis of approaches to the description of marketing strategy by marketing classics is given. The definition of a marketing strategy is given and its three levels are justified. There are three necessary and sufficient conditions for selecting a target market or market segment. The system of the main strategic market goals of a business organization is justified. The system of compliance of basic strategies of a business organization with external conditions is presented. Sets of typical strategic tasks aimed at managing the «Market» and «market share» areas are presented and described. A method for justifying strategic tasks in the field of marketing based on the use of competitive analysis data is proposed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
