Abstract
To successfully build a business, it is necessary that owners and managers see the whole picture of factors and conditions that affect the successful functioning of an economic entity. To this end, the moment of creating a business is accompanied by the formation of a program of certain actions aimed at long-term development. The absence of such a program leads to wrong actions, quick reorientation, unpreparedness for changing market conditions or the actions of competitors, which together stimulated the business to collapse.
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