Abstract
Adventures of the aesthetic function in culinary media text The paper formulates and substantiates the importance of distinguishing food photo as a new independent type of text and a genre of culinary media text, as well as its genre variant – a photo of a thematic dessert. Food photo, as a culinary media text, has a special «mass-media-gastronomic» language. In the thematic dessert photo, the aesthetic wholeness and function are tightly fused with other functions and address the practice and objectivity of social-home reality and leisure time. In food photography it is not important to play with food, as in food art, but it is important to use familiar sweetness and its images with many purposes, including changes of behavior in leisure and mass-media.
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