КАТЕГОРІЯ ПОЛІТИЧНОГО ВПЛИВУ У МІЖНАРОДНИХ ВІДНОСИНАХ

Abstract

The article notes that modern processes taking place in the world are causing the reformation of the system of international relations, forcing scientists to think about the conceptualization of the concept of "political influence". Any influence is a process whose goal is to change behavior, preferences, positions, feelings and emotions, beliefs, as well as group norms, mass attitudes, and social consciousness. Political influence is one of the varieties of social influence. Political influence is traditionally seen as a manifestation of power. In international relations, the concept of "political influence" is associated with the concepts of "state power", "state power". It is noted that influence in the international arena can be exercised using various means and mechanisms, in particular, using "hard" or "soft" power. At the same time, the same resources can act as "soft" or "hard" power, for example, economic, human, communication, etc. In the system of international relations, dialogic and authoritarian communication is used, which affects the results of influence. The article analyzes the means of influence, in particular, attention is paid to the classification of resources of political influence. It is noted that political influence in international relations depends on many factors: economic, social, informational. It is pointed out that there are various methods of political influence, the subjects of which are both individuals and large transnational corporations, international organizations and states. The effectiveness of political influence will depend on the specific characteristics of the subject and the object of influence, on their status in the international arena, prestige, will, etc., and the nature of the relationship between the participants. It is concluded that political influence in international relations is an integral part of them.