Abstract
The article analyzes the basic strategies and business models of international commodity trade. The success factors of the organization of an effective system of commodity sales are highlighted: 1) a reliable network of global communication, which is provided by highly qualified personnel; 2) the ability to attract resources in international financial markets; 3) control over the objects of the basic logistics infrastructure of cross-border trade; 4) timely digital transformation of business. The article concludes that the current organizational mechanism for cross-border commodity trade is based on the following key success factors: an effective network of global business contacts, access to Bank financing and risk hedging tools, qualified personnel, and effective digitalization of business processes. The intersection of the competencies that lie in these planes allows us to obtain a stable competitive advantage in the most important commodity markets for the world economy. From a practical point of view, the greatest synergy of the key success factors of cross-border trade is achieved in the main hubs, which is important to take into account when implementing projects to build organizations that are competitive in foreign markets.
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