СУЧАСНА МЕТАФОРА ЯК ЗАСІБ МОВНОЇ ЕКСПРЕСІЇ

Abstract

Introduction: Modern metaphors enable speakers to transform the designation of new realities and the understandings of the modern colorful social and political life of Ukraine into certain bright signs not only of such particular objects, but sometimes of the entire situations connected with them. They reflect the mood of society, communicate the attitude of speakers to certain realities and the phenomena of the present, and make their assessment. Their valuation is due to the sphere of functioning. Purpose: To analyze metaphors that reflect the mood of modern society, communicate the attitude of speakers to the realities and phenomena of the present, and draw up their assessment. Methods: According to the research material in the scientific studies, the following methods are used: descriptive (linguistic techniques of observation and generalization), component analysis method, the method of contextual analysis and the method of comparative analysis. Results: Analysis of the development of political metaphors convinces that this is not a short-term means for the need for time, but a kind of resource that has already entered the vocabulary of the language. The use of a political metaphor indicates the desire of the speakers to renew the expressive means, which is consistent with their constructive principle of leaving the stamp. Originality: Metaphor- the transfer of the designation of one object to another to create the image of the latter - it is also important in that which distinguishes in the near reality the things with which the Ukrainians compare and contrast certain concepts, phenomena, realities, events, certain persons and subjects of political life of the state. This testifies to the active, topical areas of the language system and the conceptual picture of the Ukrainian world, which needs new meanings. Conclusion: The prospect of further scientific research is seen in the study of the modern political metaphor in the journalistic text, the definition of the expression of its figurative notation.