Языковые преобразования в отражении цифровой медиареальности

Abstract

The aim of the study is to identify the semantic and pragmatic transformations of language in the conditions of digital media reality reflection. The basic notions related to the transfer of the real world into the network information space are being defined based on the material of Russian, English and French, including such notions as ‘digital media’, ‘digital media reality’, ‘digital worldview’, ‘digital culture’ and ‘digital discursive practices’. The study is novel in that it is the first to outline the status of digital media reality as a substitute for the real worldview and digital media resources as a priority in receiving, processing and transmitting information involving a multi-format language material. As a result, the main characteristics of both digital media reality and the language transformations associated with the reflection of the digital worldview were revealed. Examples of discussion of smart home projects on various Internet platforms, including advertising texts, online dictionaries, blogs, social networks, forums and electronic corpora, were given as illustrations, as well as the possibilities of presenting the SMART HOME concept in the European digital media reality were shown.