Abstract
The problem under consideration in the article regards the interrelation between
 the concept of connotation if we speak in terms of traditional linguistics
 and the so called personal meaning – a term which is referred to
 the conceptual framework of psycholinguistics. Though a special stress is
 made on the fact that while comparing both concepts, there is a lot in common
 between them in their interpretation and understanding. Connotation
 is understood as a personal judgement of the meaning containing a special
 evaluative part. The emotional impression of a word generates a certain
 perception of it by an individual. The emotional effect from the perception of
 an object is embodied in the meaning as a personal attitude to it. Personal
 meaning is considered to be a personal attitude of an individual to a real
 thing and this very personal emotionally coloured attitude assigns a specific
 meaning to the thing. Any general word meaning adopted by an individual
 undergoing the influence of his or her system of values, prescriptions and
 interests acquires that very personal meaning which determines the attitude
 of an individual to reality. The essence of the fundamental psychological
 theory of word meaning created by A.N.Leontiev is revealed. Leontiev understood
 human conscience as a certain system consisting of the following
 parts: meaning, personal meaning and sensitive substance. The meaning
 is perceived as an integrated reflection of reality and personal meaning defines
 and shows the attitude of an individual to reality. Personal meaning
 is manifested itself in the emotional marking and evaluating of this or that
 object. An attempt is made to prove, that connotation and personal meaning
 are different terms for one and the same concept which is known as the
 emotional evaluation of a real thing produced by human conscience. In the
 course of the latter process an additional gradation to the meaning of a word
 is introduced. One of the basic methods of psycholinguistics is described
 – that of the method of semantic differential which gives an opportunity to
 measure the connotative aspect of a word meaning.
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