지역축제의 파트너십이 축제거버넌스와 축제운영성과에 미치는 영향

Abstract

Local festivals, which are used as a means of creating regional brand values and various added value based on them, are required to form an cooperation system based on partnerships between interest groups according to the characteristics of local festivals in which various interest groups participate. Accordingly, the purpose of this study is to consider the importance of festival partnership and festival governance by identifying the influential relationship of partnership of local festival on festival operational performance in festival governance and organizational performance aspect. In order to achieve the purpose of study, this study conducted a literature survey and empirical analysis. According to the result, partner cooperation among the factors of festival partnership and cooperation among the factors of festival governance have the greatest influence on festival operational performance. Therefore, it implies that cooperation between interest groups participating in local festivals contributes to the improvement of festival operational performance. This study is considered to be useful for improving organization of local festival and festival operational performance.