БІЗНЕС-СТРУКТУРИ – ЕЛЕМЕНТ РОЗВИТКУ ПІДПРИЄМНИЦЬКОЇ ДІЯЛЬНОСТІ

Abstract

Recent global events, such as the coronavirus pandemic and the Russian-Ukrainian war on the territory of Ukraine, have made it clear that the state is not able to function when its economy does not work. Its main driver is a stably functioning business. Additional complications affected both new and already experienced entrepreneurs and managers. All of them have to adapt to new changes caused by mass migration, damage or destruction of various buildings/structures/techniques and equipment of those companies that were located in the territory where the hostilities took place offensives or where numerous bombardments and artillery attacks were carried out. In order to preserve and improve the structure of one's own business, new views are needed on the construction of the structure of such a business, and more precisely on its implementation with the help of the business structure itself. Observations show that the modernity of terminology in entrepreneurship does not meet the requirements of the time. The use of the word "business" does not carry any fundamental meaning, does not reflect any progress of thought in the field of entrepreneurship – it is used only as a synonym. However, conducting any economic activity requires more, namely: a consistent approach, productive mechanisms for the implementation of all related processes that ensure the success of such activity. An important and integral component for any and every enterprise is the construction and maintenance of partnership relations with all possible allies, such as: banking institutions, insurance, marketing logistics, raw material or production companies, trust funds, public and state institutions, etc. Such connections, formed on mutual agreements, are the lifeblood of the business system, which makes it possible to realize the inner idea of the owners in life. Today, they have become a mandatory element of business operations, but until now they have not been given enough targeted attention or even an appropriate term. This article provides a theoretical basis for the introduction of such a definition as "business structure". The article specifies the definition of "business structures", the prerequisites for their emergence, the types of "business structures" and the peculiarities of their functioning in the general system of entrepreneurial activity in general, as one of the main tools for performing the functions of entrepreneurship and the entrepreneur as a subject of entrepreneurial activity in modern the world.