공급망관리에서 전략적 파트너십이 기업성과에 미치는 영향

Abstract

In supply chain management, the importance of partnership is increasing by ensuring the competitive advantage of enterprises, reducing the cost of supply chain management and improving the results of enterprises. The purpose of this study is to derive the construction factors of strategic partnership, and based on the derived information sharing, environmental protection cooperation, international standardization, mutual trust and customer satisfaction, which regulate the variables, analyze the correlation between the business results of enterprises and explore the mutual influence. 412 Chinese import and export manufacturers were investigated and analyzed. The analysis results show that the strategic partnership of supply chain management has a statistically significant positive (+) effect on enterprise performance, and customer satisfaction plays an important moderating role in the relationship between partnership construction and enterprise business performance. In supply chain management, the positive impact of establishing partnership on business results has been verified, so it can be used as an important basis for enterprises to improve business activities. This indicates that the establishment of strategic partnership is beneficial to enterprises, which can improve customer satisfaction and enterprise results. It is meaningful to recognize that the more perfect a partnership is, the more profits a company can reap.