Abstract
Authoritarianism and democracy as forms of power are based not only on political and economic practices, but also on various forms of cultural management. Orientalism has been one of them for a long time. However, as authoritarian and democratic forms of government evolved, a request arose for the creation of a new form of cultural governance, namely, neo-capitalism. The purpose of the study to analyze the features of the practice of culture management as an element of political power. Scientific novelty: an attempt is made to conceptualize the new concept of neo-orientalism, to reveal its main features and differences from classical orientalism.
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