문화자원과 정보통신기술의 상호작용이 관광산업에 미치는 효과

Abstract

Purpose - The purpose of this study is to investigate the individual effect of cultural resources and information & communication technology(ICT) on the tourism industry, and the interaction effect between cultural resources and ICT, considering the prevalent importance of the cultural assets and technological innovation. Design, data, and methodology -In total, 333 observations of 132 countries from 2007 to 2015 was used to analyze by two multiple regression models with the dependent variable of the tourism industry and the independent variables of cultural resources and ICT from the travel and tourism competitiveness index of World Economic Forum. Result - The results of this study demonstrate positive and significant effect of ICT on the tourism industry, and a positive and significant effect of the interaction between cultural resources and ICT on the tourism industry. Conclusions - Experiencing digitalized cultural resources directly induces a motivation to visit physical cultural product locations, and visitors in the field can also enhance the unique satisfaction of cultural tourism by enjoying cultural resources with more meaningful information. The policy makers need to devise a plan to enhance the cultural resources and ICT for tourists to sustain the tourism development based on the results of this study