Abstract
The purpose of this study was to study the relationship between affordance, acceptance factor, and diffusion intention of realistic tourism contents service. <BR> Affordance was classified into cognitive affordance, physical affordance, and sensory affordance based on the classification by Hartson(2003).<BR> In particular, it was analyzed that cognitive and sensory affordances have a significant influence on the acceptance factors of the realistic tourism content service. On the other hand, it was analyzed that there was no significant influence relationship for physical affordance.<BR> In addition, it was analyzed that the acceptance factor of the realistic tourism content service had a significant influence on the intention to spread. <BR> This study has academic significance in that it has identified the factors for stably spreading newly emerging information technologies.
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