ПРОГРАМИ БАЛАНСУ «РОБОТА-ЖИТТЯ» В ОРГАНІЗАЦІЇ

Abstract

The spread of remote and hybrid employment in Ukraine exacerbates the problems of achieving a work-life balance at the organizational and individual levels. The lack of effective work-life balance programs in companies causes numerous HR problems such as turnover, burnout, absenteeism, decreased loyalty and involvement, deterioration of employees' work-life quality. The relevance of this research is confirmed by modern practices of well-being management and working time management, which shows that a significant part of the workforce in the labor market of Ukraine needs work-life balance programs. The article's purpose is to analyze the theoretical and methodological basis for the development and implementation of work-life balance programs in modern Ukrainian business practice. To realize the goal in the article: theoretically substantiated approaches to understanding the essence of balance between work and personal life; systematized modern concepts and generalized theoretical models of work-life balance; analyzed approaches to determining the essence of work-life balance programs; systematized modern work-life balance software; optimal methods and tools for the formation of work-life balance programs for use in modern conditions in Ukraine are highlighted; recommendations were developed regarding directions and methods of their use in organizations. In the conditions of digitization, the spread of remote and hybrid employment, the imbalance between work and personal life is deepening. Without the proper time management, information management, interruption management, and stress management that is at the heart of worklife balance programs, tension and distraction create stress and overwhelm. It leads to a decrease in staff productivity, increased turnover, professional burnout, etc. Work-life balance programs are tools that help staff optimize time usage for work and personal tasks. These programs have different effects and should be differentiated depending on the individual needs of employees and the organization. Under these conditions, they contribute to the creation of more comfortable working conditions for employees, and the development of an organizational culture that supports a healthy balance between work and personal life. Such programs have become a necessity for companies wishing to retain talented employees and increase their efficiency. Examples of such practices can be very diverse and depend on the specific needs and capabilities of companies. Work-life balance is key to the health and happiness of employees, which in turn affects the success and prosperity of companies.