Abstract
The article analyzes the socio-cultural consequences of massovization and professionalization universities processes launched in the middle of the 20th century under the influence of the idea of profitability of education. It is giving some rationales for understanding why these processes disadvantages have become the decline in the value and prestige of intellectual labour (including a scientific one), which was shifted to the shoulders of ordinary people, whereas previously, intellectual labour and creativity were mainly the duties of wealthy people and, in general, social elites. It is concluded that as a result of the massification and professionalization of universities, a trend has been formed for the commercialization of higher education, which destroys the traditional models of university education.
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