Abstract
The article presents the results of an applied research of the digital platform TikTok as a platform for protest mobilization of users. The research methodology is based on a hybrid strategy that combines social media analysis and cognitive mapping. The study reveals that in the electoral cycle of 2021, TikTok had consolidated a significant segment of the information flow, delegitimizing the process and election results. A massive digital stream aimed at creating attitudes of distrust among citizens was formed using manipulative technologies, the hashtag system of the digital platform, and various formats for presenting materials.
Highlights
The article presents the results of an applied research of the digital platform TikTok
The research methodology is based on a hybrid strategy that combines social media analysis
TikTok had consolidated a significant segment of the information flow
Summary
ПАРМА Роман Васильевич – кандидат политических наук, доцент департамента политологии факультета социальных наук и массовых коммуникаций Финансового университета при Правительстве РФ ГСП-3, Ленинградский пр-кт, 49; rvparma@mail.ru) ДАВЫДОВА Мария Александровна – лаборант-исследователь Центра политических исследований Финансового университета при Правительстве РФ ГСП-3, Ленинградский пр-кт, 49; marchikdavydova@mail.ru) КАЩЕНКО Татьяна Леонидовна – кандидат философских наук, ведущий научный сотрудник департамента политологии факультета социальных наук и массовых коммуникаций Финансового университета при Правительстве РФ
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