Abstract
Companies are implementing incentive tours for the purpose of achieving organizational goals and motivating organizational members. These incentive tours also apply to insurance companies where persons in special types of employment work. In this study, IPA was conducted for insurance solicitors who are in special types of employment and who have participated in incentive tours so that insurance companies can effectively allocate limited incentive tour resources. As a result of the study, both the importance and performance of the incentive tour participants were found to be high, but the performance compared to the importance was low. Practical implications for the interpretation of quadrants were presented based on the importance performance analysis of incentive tour participants.
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