Abstract
The present article offers an in-depth exploration of two linguistic phenomena: euphemism and dysphemism among a myriad of expressive tools, aiming to shed light on their linguistic and stylistic characteristics, frequency of use, thematic diversity and functional applications. These linguistic units are studied within a specific linguistic and social context, examining their use as expressions of politeness or, conversely, impoliteness, and their appropriateness or inappropriateness." Employing a blend of comparative, analytical, and descriptive methods, this study challenges the conventional perception of euphemism and dysphemism solely as veils or manipulative tools. Instead, it highlights their essence as manifestations of linguistic pragmatism. In this light, they are not seen merely as tools masking or substituting one word or phrase for another in a manipulative manner. Rather, they emerge as integral elements that play an instrumental role in raising the emotional and expressive overtones of speech, ultimately contributing to the achievement of communicative goals.
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