Дискурс социальных медиа в условиях пандемии covid-19

Abstract

The article presents the results of the study of social media discourse in the context of the COVID-19 pandemic, which reflects opinions, perceptions, assessments of current events and makes a significant contribution to their formation. The aim of the study was to identify the peculiarities of the organization of discourse during the vaccination campaign, which related to the intentional orientation of the subjects of communication. The material of the study — 5 information messages about the vaccination against COVID-19 and their discussion on various Internet sites (126 people; 248 comments, М= 50, min=46, max=52). Using the method of intent analysis, it was found that the discussion of messages about vaccination was accompanied by the appearance of additional topical and interactive objects and a multiple increase in the number of realized categories of intentions. The prevalence of neutral intentions to analyze the problematic situation, to present and compare the positions, demonstrating the change in the tone of the discourse from the epidemic beginning, was detected. The leading role of interactive objects was identified, which indicated the presence of dialogic intentions and the needs for joint comprehension of the events.