인근 지역 학생들은 왜 지방 사립 C대학을 선택하였나

Abstract

This study aimed to explore the selection factors influencing local students' choice of local private universities and to offer strategic recommendations for how these institutions can more effectively attract students. A single case study was conducted involving nine students admitted to a local private C University in Gwangju Metropolitan City through their strong performance in the undergraduate comprehensive entrance examination. Data collection and analysis were performed using Ginoshita's modified grounded theory approach. The findings revealed that students' decision to attend Local C University could be interpreted as a strategic action aimed at maximizing economic efficiency and future economic prospects. Notably, the relocation of public institutions specializing in electricity and AI to an innovation city near Gwangju has resulted in the implementation of recruitment policies prioritizing local talent. This employment prospect significantly influenced students' choice of C University. Furthermore, the university's extensive alumni network and positive reputation were identified as factors that enhanced students' perceived competitiveness in the labor market. For rural students, parental advice and support emerged as a critical component of the decision-making process. This reflects the strong family-oriented values characteristic of Asian cultures. Rural students often face substantial economic and psychological challenges when considering enrollment at metropolitan universities, thus making parental experience and local social networks essential sources of practical and realistic guidance. This support aids students in making rational choices that consider long-term economic stability and utility.